Nudging shopper behavior at the store in real time
Remember the movie Minority Report? Through eye-scanning technology, Tom Cruise receives personalized advertising in public places. The future.
Forward-thinking marketers have already adopted this trend online with real-time information, real-time feedback and real-time optimization. But again how can brick-and-mortar retailers attain the same approach?
The aim of shopper marketing is to influence purchase decisions when the shopper is near a product in the store. Many of you may be familiar with the following conclusions:
- 70% of brand choices are made in the store
- 68% of purchase decisions are not planned in advance
- Only 5% of shoppers are loyal to one brand of the product group
These results show only a part of the picture: how long does it take for conversion to occur in front of the shelf? This is crucial. For a marketer, it is not the same to deal with impulsive shoppers rather than a buyer that spends 15 seconds making up his mind.
Imagine a brand that could “nudge” the customer in the final moment of truth. Let us picture hundreds of shoppers who stop in front of your product every day trying to decide whether to pick it up or not. How valuable would it be to be able to react in real time and participate in that decision-making process? To sense what they are doing and create a stimuli to help them decide…
Shopperception brings an innovative approach for the retail scenarios. We are here to grab all the attention because we know what we are accomplishing and it is simple and useful and pioneering. We use 3D cameras (like Microsoft Kinect) for tracking shopper behavior in the store, creating real event metrics at product level.
Our tool can detect where conversion occurs and create hotspot maps, it can track multiple shoppers with no human interaction needed and most importantly: it reacts in real time.
If we combine our insights with other POP technologies, this futuristic scenario becomes a reality. Let us go back to the image of the shoppers in the aisle trying to figure out what to do, Shopperception detects this hesitation and the proximity with every product in the shelf. You could combine this real-time data with a particular stimulus: sending a scent, activating a video on a display or even printing a coupon. Real-time interaction. In this new scenario, the comparison with online optimization becomes tangible and retail is once again playing the game.
If you love innovation or if you are convinced that something more could be done to improve your sales, why don’t you contact us so we can talk about groundbreaking new scenarios for your products or store?