Apr
22
2014

Everything You Need To Know About Shopper Marketing: Part 1 of 2

As years go by and technology introduces improvements in most industries, there is one in particular that is starting to gain value: marketing in general, and shopper marketing specifically, is becoming an essential tool that will soon make a unique personalized experience out of the communication between brands and consumers. As Tim Manners, founder of The Hub Magazine, said to AdWeek, “there’s growing recognition that retail is the center of gravity in marketing. In all […]

Apr
11
2014

Shopperception Candy #37

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Shopperception Candy A weekly digest of sweet content, Issue #37 Video : What defines your brand? Your brand is defined by the interactions that people have with it. Carl Doty presents the contextual marketing engine at Forrester’s Forum for Marketing Leaders. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   19% of retailers sat their IT budgets are greater than 5% of total revenue. Retail Tech […]

Apr
10
2014

Tech shoppers bring new challenges to the marketing industry

ElectronicsShopping

         We often tend to relate the terms “marketing” and “technology” when talking about the latest resources that various industries, among which marketing is mentioned, have adopted in the last decades, thanks to the scientific and technological developments. Thus, we don’t think of technology as a good or a service to be commercialized, but we see it as a means to simplify and improve the commercialization of other products.       […]

Apr
4
2014

Shopperception Candy #36

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Shopperception Candy A weekly digest of sweet content, Issue #36 Video : Selling The Invisible: Four Keys To Selling Services Best-selling author Christine Clifford shares droplets of her knowledge about the retail industry with her audience. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   India leads China in exporting CEOs. @weigu explains why: http://t.co/XMaEp97y4L pic.twitter.com/JQgsJfwI7m — Wall Street Journal (@WSJ) abril 4, 2014     […]

Mar
28
2014

Shopperception Candy #35

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Shopperception Candy A weekly digest of sweet content, Issue #35 Video : Disruptive Innovation Explained Clay Christensen, Harvard Business School professor and the world’s most influential management guru according to the Thinkers50, lays out his landmark theory. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   * The Future of Cloud Computing: Emerging Trends | @SmartDataCo Business Intelligence http://t.co/OmoUQ6ssjO — UpSearch BI (@UpSearchBI) March 28, 2014 […]

Mar
27
2014

Will the packaging industry be the next one to take part in the Internet of Things?

packaging

     As well as the primary function of a fridge is to keep food refrigerated at a certain temperature, preventing it from going bad, packages are originally meant to contain products – such as food, drinks and pharmaceuticals. However, with the innumerable technological advances of the last decades, industry has gone from developing gadgets that fulfill only their original functions, to making everything “smart” in order to simplify our lives: that way, your fridge […]

Mar
21
2014

Shopperception Candy #34

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Shopperception Candy A weekly digest of sweet content, Issue #34 Video : Why You Don’t Need the Biggest Budget to Win Sally Hogshead highlights key triggers in different personality traits that can capture attention and help people reach their goals. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   Asics launches marketing push to show brand is not just for runners http://t.co/hEyfR9IJuh — Marketing Week Mag (@MarketingWeekEd) […]

Mar
18
2014

Marketing for women

Let me start this article by stating something that you probably already know: men and women buy different. They look for different things, in different places, using different methods. That doesn’t make one of them better than the other; it just means that each gender has its own way of approaching the shopping process. Today we’ll zoom in the perspective of female shoppers: when this subject is brought into a conversation, people tend to associate […]

Mar
14
2014

Shopperception Candy #33

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Shopperception Candy A weekly digest of sweet content, Issue #33 Video : Why You Should Listen First, Market Later In a new book, author Scott Stratten asks companies to listen to their customers to form real connections. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   Happy Pi Day! Lessons in marketing from the geeks who started it: http://t.co/hHmlnkAPnR @weisul — Inc. (@Inc) marzo 14, 2014 […]

Mar
7
2014

Shopperception Candy #32

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Shopperception Candy A weekly digest of sweet content, Issue #32 Video: Darren Hardy | Productivity Strategies of Superachievers Best-selling author Darren Hardy will lead the way to a proven time tested path to success that will help you and your team gain the knowledge and tools to understand the habits that will change success-robbing behavior into success-creating behavior. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss. […]

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