Sep
29
2014

The Insightful Store

Shopperception

One of the most exciting things about working with innovation is the opportunity to see concepts and ideas that make total sense, evolve from words and thoughts to realities. A concept that particularly excites me today, and that continues to rapidly evolve toward full reality, is having the ability to capture comprehensive understanding of shoppers by conducting shopper research in real stores. For a while we have had the help of analyzing ticket information to […]

Sep
26
2014

Shopperception Candy #56

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Shopperception Candy A weekly digest of sweet content, Issue #56 Video: Overview of the Strategic Planning Process Understand the importance of defining your direction, setting up an effective strategic plan that can be communicated to your staff so everyone knows what the priorities are. With everyone pulling in the same direction, momentum is easy to achieve. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   18 […]

Sep
19
2014

Shopperception Candy #55

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Shopperception Candy A weekly digest of sweet content, Issue #55 Video: Local Business Marketing – How You Can Dominate Google With Online Marketing Tips and Techniques By altering your marketing strategies and forgetting about being ranked #1 you can actually get more local business than you thought possible. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   How to use the 80/20 rule to work smarter, […]

Sep
12
2014

Shopperception Candy #54

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Shopperception Candy A weekly digest of sweet content, Issue #54 Video : TEDxFullerton | Frank Peters: The Art Of Entrepreneurship Businessman Frank Peters, who sees himself as a “perpetual learner”, talks about how his art knowledge helped him improve his entrepreneurial career. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss. Franchise Players: Why Franchisees Have to Be Owners, Accountants, Janitors and Everything in Between http://t.co/iuGpxWwIEq by… — […]

Sep
5
2014

Shopperception Candy #53

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Shopperception Candy A weekly digest of sweet content, Issue #53 Video: The Importance of Planning: A Veteran’s Business Secrets This veteran explains the importance of creating a roadmap — and delivering on it. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   5 Things to Look For In a Startup Advisor @murraynewlands http://t.co/H39a93UjbH — Inc. (@Inc) septiembre 5, 2014 Quote this quote Pearls of wisdom for […]

Aug
31
2014

Category Optimization 102

Category Optimization 102

For those of us with a software development background, iterative development is quite a familiar concept. Frequent releases of new versions enhanced by comprehensive feedback has enabled software to improve dramatically, and adapt to changing user needs and situations, at an incredible speed. The secret sauce? Very frequent releases driven by very frequent and comprehensive user input, also known as iterative development. Think about how lately agreeing to sharing your usage data is so frequently […]

Aug
29
2014

Shopperception Candy #52

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Shopperception Candy A weekly digest of sweet content, Issue #52 Video: 4 Principles of Marketing Strategy Brian Tracy shares the 4 Principles of Marketing Strategy, answering your questions about your marketing mix including: How do I get customers? How do i determine my target markets? Whats my competitive advantage? Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   “With marketing automation, you can immediately bring some […]

Aug
22
2014

Shopperception Candy #51

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Shopperception Candy A weekly digest of sweet content, Issue #51 Video: The keys to success for start-up businesses Successful business owners give insight into what start up businesses can do to increase their likelihood of success. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   The 6 Scientific Principles Behind Influence and Persuasion http://t.co/PHmM2wHMQH — Inc. (@Inc) agosto 22, 2014 Quote this quote Pearls of wisdom […]

Aug
15
2014

Shopperception Candy #50

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Shopperception Candy A weekly digest of sweet content, Issue #50 Video: 3 Tips for Landing Press for Your Startup Antonio Neves teaches us why building relationships is key to getting the coverage you want. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   5 #Startup Tips to Avoid Cash Crash and Burn http://t.co/F8rQjuV3mS — Young Entrepreneur (@YoungTrep) agosto 15, 2014 Quote this quote Pearls of wisdom […]

Aug
8
2014

Shopperception Candy #49

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Shopperception Candy A weekly digest of sweet content, Issue #49 Video: Educating Young Entrepreneurs – TED Talk by Cameron Herold Cameron Herold presents the idea that we should be encouraging entrepreneurship in the educational system and at home as opposed to the philosophy of “getting a good job”. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   Can You Really Handle the Entrepreneurial Life? Check These […]

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