Aug
22
2014

Shopperception Candy #51

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Shopperception Candy A weekly digest of sweet content, Issue #51 Video: The keys to success for start-up businesses Successful business owners give insight into what start up businesses can do to increase their likelihood of success. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   The 6 Scientific Principles Behind Influence and Persuasion http://t.co/PHmM2wHMQH — Inc. (@Inc) agosto 22, 2014 Quote this quote Pearls of wisdom […]

Aug
15
2014

Shopperception Candy #50

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Shopperception Candy A weekly digest of sweet content, Issue #50 Video: 3 Tips for Landing Press for Your Startup Antonio Neves teaches us why building relationships is key to getting the coverage you want. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   5 #Startup Tips to Avoid Cash Crash and Burn http://t.co/F8rQjuV3mS — Young Entrepreneur (@YoungTrep) agosto 15, 2014 Quote this quote Pearls of wisdom […]

Aug
8
2014

Shopperception Candy #49

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Shopperception Candy A weekly digest of sweet content, Issue #49 Video: Educating Young Entrepreneurs – TED Talk by Cameron Herold Cameron Herold presents the idea that we should be encouraging entrepreneurship in the educational system and at home as opposed to the philosophy of “getting a good job”. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   Can You Really Handle the Entrepreneurial Life? Check These […]

Aug
6
2014

Challenges with Current Category Management at Offline Retailers

Competing at the shelf may give the perception of maturity and stability. However, compared to other channels, offline retail remains far behind in the adoption and application of technology to improve competitiveness, category management and the overall shopping experience. Increasing conversions, innovating effectively through the introduction of new products and packaging, measuring and optimizing advertising ROI; understanding and addressing lost opportunities at the shelf continue to be held hostage by underperforming current practices and methodologies, […]

Aug
1
2014

Shopperception Candy #48

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Shopperception Candy A weekly digest of sweet content, Issue #48 Video: 5 Social Media Rules Every Entrepreneur Should Know Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   Does multitasking affect your productivity? Yes. (Infographic) http://t.co/E9Uoltf9NY — Inc. (@Inc) julio 4, 2014 Quote this quote Pearls of wisdom for your […]

Jul
11
2014

Shopperception Candy #47

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Shopperception Candy A weekly digest of sweet content, Issue #47 Video: Peter Henry: Economic Lessons from the Third World According to economist Peter Blair Henry, answers to sustained growth and fiscal prosperity can be found in the fiscal policies of former Third World nations over the last twenty years. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   How to Build Customer Loyalty to Grow Your […]

Jul
4
2014

Shopperception Candy #46

Shopperception Candy A weekly digest of sweet content, Issue #46 Video: Kevin Plank on Becoming a Successful Entrepreneur Kevin Plank, founder and CEO of Under Armour, talks about the keys to becoming a successful entrepreneur at the 2010 Cupid’s Cup for the Robert H. Smith School of Business at the University of Maryland. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss. Are you ready to fire […]

Jun
27
2014

Shopperception Candy #45

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  Shopperception Candy A weekly digest of sweet content, Issue #45 Video: When Testing New Ideas, Keep Simplicity And Your Ego In Check Dream big and surround yourself with positive people. But there’s a window of time when the entrepreneur must throw these tenets out the window. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss. 6 Questions to Determine If a Potential Investor Is the Right […]

Jun
20
2014

Shopperception Candy #44

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Shopperception Candy A weekly digest of sweet content, Issue #44 Video: Be Obvious: Stop Working So Hard To Be Creative: Brad Robertson and Shelley Darcy at TEDxBend Brad Robertson and Shelley Darcy are the brainchildren of On Your Feet, a project that uses improvisational theater to teach leadership development, communication, team building and other skills for business success. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss. […]

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