Sep
12
2014

Shopperception Candy #54

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Shopperception Candy A weekly digest of sweet content, Issue #54 Video : TEDxFullerton | Frank Peters: The Art Of Entrepreneurship Businessman Frank Peters, who sees himself as a “perpetual learner”, talks about how his art knowledge helped him improve his entrepreneurial career. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss. Franchise Players: Why Franchisees Have to Be Owners, Accountants, Janitors and Everything in Between http://t.co/iuGpxWwIEq by… — […]

Sep
5
2014

Shopperception Candy #53

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Shopperception Candy A weekly digest of sweet content, Issue #53 Video: The Importance of Planning: A Veteran’s Business Secrets This veteran explains the importance of creating a roadmap — and delivering on it. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   5 Things to Look For In a Startup Advisor @murraynewlands http://t.co/H39a93UjbH — Inc. (@Inc) septiembre 5, 2014 Quote this quote Pearls of wisdom for […]

Aug
31
2014

Category Optimization 102

Category Optimization 102

For those of us with a software development background, iterative development is quite a familiar concept. Frequent releases of new versions enhanced by comprehensive feedback has enabled software to improve dramatically, and adapt to changing user needs and situations, at an incredible speed. The secret sauce? Very frequent releases driven by very frequent and comprehensive user input, also known as iterative development. Think about how lately agreeing to sharing your usage data is so frequently […]

Aug
29
2014

Shopperception Candy #52

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Shopperception Candy A weekly digest of sweet content, Issue #52 Video: 4 Principles of Marketing Strategy Brian Tracy shares the 4 Principles of Marketing Strategy, answering your questions about your marketing mix including: How do I get customers? How do i determine my target markets? Whats my competitive advantage? Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   “With marketing automation, you can immediately bring some […]

Aug
22
2014

Shopperception Candy #51

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Shopperception Candy A weekly digest of sweet content, Issue #51 Video: The keys to success for start-up businesses Successful business owners give insight into what start up businesses can do to increase their likelihood of success. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   The 6 Scientific Principles Behind Influence and Persuasion http://t.co/PHmM2wHMQH — Inc. (@Inc) agosto 22, 2014 Quote this quote Pearls of wisdom […]

Aug
15
2014

Shopperception Candy #50

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Shopperception Candy A weekly digest of sweet content, Issue #50 Video: 3 Tips for Landing Press for Your Startup Antonio Neves teaches us why building relationships is key to getting the coverage you want. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   5 #Startup Tips to Avoid Cash Crash and Burn http://t.co/F8rQjuV3mS — Young Entrepreneur (@YoungTrep) agosto 15, 2014 Quote this quote Pearls of wisdom […]

Aug
8
2014

Shopperception Candy #49

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Shopperception Candy A weekly digest of sweet content, Issue #49 Video: Educating Young Entrepreneurs – TED Talk by Cameron Herold Cameron Herold presents the idea that we should be encouraging entrepreneurship in the educational system and at home as opposed to the philosophy of “getting a good job”. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   Can You Really Handle the Entrepreneurial Life? Check These […]

Aug
6
2014

Challenges with Current Category Management at Offline Retailers

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Competing at the shelf may give the perception of maturity and stability. However, compared to other channels, offline retail remains far behind in the adoption and application of technology to improve competitiveness, category management and the overall shopping experience. Increasing conversions, innovating effectively through the introduction of new products and packaging, measuring and optimizing advertising ROI; understanding and addressing lost opportunities at the shelf continue to be held hostage by underperforming current practices and methodologies, […]

Aug
1
2014

Shopperception Candy #48

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Shopperception Candy A weekly digest of sweet content, Issue #48 Video: 5 Social Media Rules Every Entrepreneur Should Know Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   Does multitasking affect your productivity? Yes. (Infographic) http://t.co/E9Uoltf9NY — Inc. (@Inc) julio 4, 2014 Quote this quote Pearls of wisdom for your […]

Jul
11
2014

Shopperception Candy #47

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Shopperception Candy A weekly digest of sweet content, Issue #47 Video: Peter Henry: Economic Lessons from the Third World According to economist Peter Blair Henry, answers to sustained growth and fiscal prosperity can be found in the fiscal policies of former Third World nations over the last twenty years. Tweet of the week From an ocean of tweets, we chose this one that you can’t miss.   How to Build Customer Loyalty to Grow Your […]

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